Simple Steps To Increase Your Marketability as a Professional Wedding DJ

Posted by Daryl Thomas on March 5th, 2012
Best DJ

Any great wedding DJ will tell you that the secret to booking more, higher paying gigs lies in how well you market yourself.  You know you are doing a good job when it’s easy for potential clients to find you, learn what services you can provide, know how much you charge and feel confident they are hiring the very best DJ available for their wedding.  If you’re a DJ struggling to get your name out there, here are some simple steps you can take to increase your marketability.

 

Step 1 – Boost your online presence.  Hire a professional web designer to create an attractive website and/or Facebook Page that reflects your personality and targets the demographic you prefer to work with most.  Be sure to include recent photos, your current contact details, a list of equipment you normally work with, any special services you offer, and a referral section where past clients can offer reviews of their experience working with you while remaining anonymous if they so choose to.  (While it’s always wise to update and maintain a reference list of previous satisfied clients who don’t mind being contacted, it’s important to garner all the positive reviews you can.  That’s why giving clients who value their anonymity an outlet like this is such a smart decision.)

 

Step 2 – Keep yourself fresh on everyone’s mind.  Going above and beyond the typical business card approach is an excellent technique for marketing yourself.  Creating a simple logo is a good place to start.  Handing out pens, small notepads, drink koozies and other fun swag with your name, logo and contact info is also smart.  There are many affordable swag options available and the marketing potential is endless considering every time a past or potential client picks up that item, they will see your name.  Another way to keep in touch with past clients and give potential future clients a better idea of your personality is to set up a Twitter account.  Tweeting a few times a week to as much as once a day won’t overburden your followers, but it will certainly keep you fresh in their minds.

 

Step 3 – Hook up with an agency.  The benefits of working with a reputable wedding DJ service are endless, but the biggest benefit is the high level of promotion they can provide for you.  Look for agencies that cover your local area, allow users to sort by service and price point and appear on the first or second page of a Google search as these agencies are likely to have had a longer, more positive history of promoting the best DJs and they will be the first agencies your clients will find when they go searching too.

 

By following these simple steps, you are sure to book more weddings and command a higher rate for your services.

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Best Tips From the Pros on How to Become a Successful Wedding Disc Jockey

Posted by Daryl Thomas on February 22nd, 2012
Professional DJs

These days, anyone with an iPod and a nice set of speakers can become a wedding DJ. But in order to book multiple gigs on a weekly basis and command a respectable fee, it’s best to heed the advice of the pros. Here are a handful of their best tips on how to become a successful wedding disc jockey.

1 – Develop a strong web presence – No matter what service you provide, it’s tough to compete without a strong web presence. A Facebook page is the bare minimum a wedding DJ should have to market themselves online, but building a website and starting a Twitter account will open up many more opportunities. The most successful professional wedding DJs have and maintain all three, filling their websites with photos, valuable information on themselves and the equipment they prefer to work with, the music they love, the full extent of the services they can provide and current contact information. Many will tweet on a daily basis in order to keep themselves fresh in the minds of their followers, which often include past satisfied clients, in order to encourage future recommendations.

2 – Sign with an agency – Even with a strong web presence, it’s difficult for an up and coming wedding DJ to get their name out there. This is where a reputable agency can prove a huge help. It’s best to sign with agencies that cater to your specific location and allow potential clients to search for DJs by specific services and price points. The longer the agency’s been in business, the better, and if they appear on the first two pages of a Google search, chances are excellent that most potential clients are looking at their website first.

3 – Stay on top of all the current industry trends – Whether it’s the latest equipment from top brands like Numark or Denon, or this week’s “Top 20” on the Billboard charts, successful DJs keep abreast of all the current trends. They know their equipment inside and out, they know what’s popular in all genres of music and they can recommend songs to couples struggling to pick their first dance or any other song without the least bit of hesitation.

4 – Maintain positive relationships with all of your past clients – Successful wedding DJs know that satisfied clients will recommend them first to friends, family and acquaintances. Maintain a list of your most satisfied clients’ contact information and every once in a while, check in on them and remind them how much you enjoyed making their big day memorable.

In addition to these great tips, maintaining a polite, professional attitude will ensure you garner the most success from working as a wedding disc jockey. The best thing to remember is to treat each wedding reception as though it were your own and provide the same level of energy and entertainment value you’d expect to have provided for you and your partner on your big day.

 

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Make the Most of Working With a Wedding DJ

Posted by Daryl Thomas on February 18th, 2012
wedding disc jockeys

When it comes to important events in your lifetime, your wedding is right at the top of the list.  That’s why it’s imperative that you do all you can to take the stress out of your big day.  Hiring a professional DJ for your reception is a great place to start, but once you’ve found the perfect disc jockey, you want to be sure you’re getting the most from working with your wedding DJ.  Here are some tips to guide you along:

Tip #1 – Get everything in writing.  Before you sign a contract with your DJ, make sure the document clearly states the date and location of the event, the exact time you will require your DJ to be ready to go as well as the number of hours you want them to perform along with the mutually agreed upon fee.  If there is any special equipment, such as colorful LED lights or a disco ball, you’d like them to bring, or additional services you wish them to provide, such as providing toasts or narrating a slideshow presentation, make sure this is all detailed in the contract so there is no confusion or conflicts on the day of the event.

Tip #2 – Get your requests in early.  Do you have a special song you’d like the DJ to spin during your first dance?  During the father/daughter dance?  Before you throw the bouquet?  No matter when or what song you’d like your DJ to spin, the sooner you can provide them with your requests, the better prepared your DJ will be during the reception.  If you don’t have any special songs in mind, talk with your DJ as soon as possible about the genres of music you prefer so they can offer suggestions and develop their playlist accordingly.  In addition, if there’s any songs or genres of music you’d prefer the DJ avoid, let them know well in advance.

Tip #3 – Maintain a friendly, professional relationship.  With the majority of your reception’s entertainment resting on their shoulders, the last thing you want is a grumpy DJ.  Developing a positive rapport with your DJ and maintaining that rapport throughout all of your interactions leading up to the event will ensure you get the best from them.  Remain polite and professional in all correspondence but do not overload them with too many phone calls or emails.  Be prepared with plenty to discuss when you do meet with your DJ and be sure to foot the bill if the meeting is over lunch or dinner, or simply over drinks at a coffee shop or bar.  At your reception, treat your DJ like you would an honored guest.  If you prefer they do not drink any alcohol while performing, make sure to provide them with non-alcoholic beverages and plenty of food.  This will help your DJ to remain upbeat and energetic throughout the entire event.

Your wedding DJ is there to entertain your guests so you can focus on making lasting memories.  Follow these simple tips and your DJ will make certain your reception is nothing less than the best!

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